Post What You Would Want to Read

So why is self-promoting wrong? The answer is that it’s not offering any value. People do not want to go out of their way to be advertised to and they don’t want adverts showing up in their home feeds alongside posts from their friends and family! This will simply demonstrate a lack of understanding on […]

Understand the Psychology of Sharing In Social Media Marketing

Something that’s useful to cultivate for your social media is to better understand the psychology of sharing. Why do people share? What makes a video go viral? The first thing to recognize here is that no-one can set out with the intention of creating a viral video and be guaranteed success. Some things increase your […]

Use Advertising In Social Media Marketing

With all the latest strategies and techniques you should be able to start generating something of a following, but you can also help this along with the right advertising campaign. And on social media, this is often going to mean paying for PPC (Pay Per Click) or sponsored posts. Either way, you can get more […]

Use Contests and Other Events In Social Media Marketing

Another great promotional method is to run some kind of contest or event. This can, for example, mean that you promise to do something if enough people Like your page (a great way to encourage more people to sign up). You could alternatively offer free promotion to people who use #yourbrand and take photos using […]

Benefit of E-mail Marketing to Small Businesses

E- mail marketing campaigns can assist your small business develop awareness, loyalty, desire and trust with its consumers. This form of marketing can be used to retain as well as engage existing consumers. Also, it can as well assist you in establishing new clients. Here are a few of the many ways in which a well established e- mail marketing campaign […]

Traffic Generation Methods Using LinkedIn

In February 2014, LinkedIn opened up its publishing platform to the public and rolled out access to everyone in English speaking countries early this year. It was later rolled out to everybody on the platform. Because of this, it increased LinkedIn’s capability of spreading invaluable content and in turn, generating valuable traffic.In regards to that, here are just […]

Setting Up Your LinkedIn Account To Generate The Most Traffic

In this article, we’ll look over various tricks and tips for using your LinkedIn account to generate more traffic, regardless of your brand or business. Create A Company Page I’m sure you’re aware of how to use LinkedIn as an individual, because after all, that’s what LinkedIn is most known for: establishing yourself as a professional. But have […]

Steps on How to Run an Email Marketing Campaign

It’s now clear that you know why your small business should be using email marketing techniques to increase its consumer base, increase revenue and build brand awareness. However, be aware that if the email marketing techniques are not used properly, they may fail to work and your business may end up attracting huge losses. It is thus very essential that […]